Category: Planning and Research


For my story I wanted it to be an interview and have a light hearted feel to it. I found an interview in Classic Rock Magazine issue 163 by “DL” (as seen below). I changed the names of people and some of the questions so that it would fit more with my magazine. Here is my version of it:

British rock’s most bonkers newcomer goes on tour with veteran hard rockers Don.

With a career just starting out IGNIS is British rock’s most charismatic, eccentric and plain odd group of performers. In an email setting up this interview to discuss their tour with the hard rocking group Don. Eve Kell, the band front woman proposed we converse in Korean “to avoid MI6 coverage”. We thought you’d prefer it in English.

Did you enjoy playing on the Ace Café Stage at High Voltage?

Yes, we loved every minute. There was a big audience to see us and I got to have a good wander. I really liked the festival’s relaxed vibe, it’s good to let your hair down. Someone bought me a free drink, damn cheapskate got me tap water! Some people!

Your upcoming shows are being billed as The Fires of Hell, so will this set be based on your début album Ignes inferni?

We do quite a few songs from our debut album, we might play some of our new stuff from Perfectly Insane and maybe a few sneak preview of our new [self titled] album . Though one thing I can definitely promise are enough theatrics and crazy pyrotechnics to keep everybody happy.

What can we expect from your new album?

Well it’s our third studio album so we tried to be more serios about our music this time, it didn’t work. All I can say is that there’s inasne guitar, crazy keyboards and the drums will kick your ass! Also as a tribute to my dad we’ve done a cover of Tom Lehrers “I Hold Your Hand In Mine” as he serenaded my mum with this song when they first got engaged.

Would you ever drop Pyrotechnics from your shows?

No. Never. Throwing and spinning fire around the stage is part of our shows and is what we do for fun. It keeps you on your toes!

What can we expect from your tour with Don?

More fire, even more fire than before, Max [Dons’ guitarist] is just like us, a huge raving pyromaniac. We both wanted to have more fire in our shows, and we’ve got it. I won’t tell you anymore, you’ll just have to come see it for yourself! It’s going to be epic and it’s going to be hot.

Tickets for IGNIS and Dons’ tour are on sale which you can buy on our website at http://www.inferno.com

After looking at the picture I’ll be using for my cover I thought that the eye didn’t stand out enough. I tried adjusting the colours on the eye to make them brighter. Please pick which one you prefer. Thank you

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Each magazine has a specific target audience that their magazines are designed around.

For instance Kerrang! magazine is aimed at males in their late teens to early twenties who listen to music ranging from alternative to hard rock and death metal, also the target audience is considered to be people who find that music is one of the, or the most important thing in their life. To make use of this idea of the target audience Kerrang! often have adverts for clothes, bands, gigs and merchandise. The people that would buy Kerrang! magazine are often people who could be stereotyped in two ways, they could be people with side fringes with dyed hair, either black or a stupidly bright colour, who quite possibly have multiple piercings who like tattoos and converse. Or alternatively they could be stereotyped as people who wear skinny jeans, combats, Dr Martins or other scruffy boots, and check shirts with a pair of headphones constantly around their neck. Everything about Kerrang! Magazine screams young, the texts, the logo and their websites are all scruffy with an urban grungy style. Because their target audience are younger Kerrang! magazine, using the NRS socio economic grades or classes, would probably be in the C2DE group. Bauer (Kerrang! magazines publisher) describe their audience as “Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty.” and have a ratio of 15-35 with a male bias.

However for other magazines such as MOJO or Classic Rock the target audience is still predominantly male but a lot older. MOJO magazine is also in the higher NRS group of ABC1 as opposed to C2DE. This is reflected by the price, the actual quality of the paper and the fact that it is a monthly magazine as people in the ABC1 group can afford a magazine that costs £4.50. Also MOJO magazine looks more like something that you would have on a coffee table to flip through every so often with its thick glossy pages that do not crumple easily which means that they stay in pristine condition, this is in contrast to Kerrang! magazine which is something that is more likely to be thrown in a bag and has pages of the same weight as a comic book, which reflects on its target market.
MOJO magazine is a lot more sophisticated, therefore it is assumed that so are the target audience. The main genres that are covered in MOJO are classic rock and more traditional rock bands, their readers are described by the company as “Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.” so basically people who like older music but are open to newer bands who sounds similar. Bauer also claim that “Classic sits comfortably with cutting edge” which reflects on the layout and style, chic but modern.

Sources:

http://www.bauermedia.co.uk/Brands/Kerrang/

http://www.bauermedia.co.uk/Brands/Mojo/

Here is another MOJO cover that I’ve looked at as well as it’s contents page. After looking at these pages I noticed that instead of having the cover model being the same as the contents there is a small picture of the contents model on the cover page. I thought this was a clever way of linking them, I wont use this in my magazine as it is slightly more complicated and I’d need to make two double page spreads which I don’t have enough time to do. I really like the contents page layout as it is simple and only has one picture in it, it is also a mature way of displaying the contents and this is something that I would like to do with my contents page so I have base my contents page on MOJOs’. I like MOJOs layout because it is quite grown up and appeals to my target audience of people aged 18-25.

Mojo Magazine

MOJO Magazine was originally published by Emap but as of 2008 onwards was published by Bauer monthly in the UK and is based in London. Mojo was first made after the success Emap had with Q and wanted to create a magazine that was more focused on Classic Rock.

The first issue was released in October 1993 featuring Bob Dylan and John Lennon on the cover. It was the first UK mainstream magazine to focus on The White Stripes as well as many other older bands.

MOJO often include “free CDs” with their magazines that often relates to their main theme or cover story. The magazine will often feature Top 100’s, some of which include Top 100 protest songs, most miserable songs and the top 100 records that changed the world.

MOJO have also published some special editions magazines dedicated specifically to one band or artist after their complete magazine dedicated to the Beatles.

MOJO’s parent company Bauer also owns Kerrang!, Q, Empire, FHM and MCN. As well as music magazines Bauer also publish Bella, Take a Break and That’s Life! magazines. Bauer also own radio and TV stations such as Kerrang! Kiss, 4music, The Box, Magic TV and Smash Hits TV.

Most of Bauers music magazines are of the Rock Genre, and aren’t Pop or R’n’B focused. For my magazine I have looked at MOJO and Kerrang! as they are predominantly for males aged from late teens to mid 20s for Kerrang! and mid 20s to mid 30s for MOJO. Their magazines are also more niche (especially Kerrang!) than Q which is more wide spread. I have also looked at Classic Rock Magazine as another reference.

Sources:

http://en.wikipedia.org/wiki/Mojo_%28magazine%29

http://www.mojo4music.com/blog/

http://en.wikipedia.org/wiki/Bauer_Verlagsgruppe

Here I have been practicing using photoshop to impose fire effects onto a photo I found on the internet using this tutorial: http://psd.tutsplus.com/tutorials/photo-effects-tutorials/flaming-photo-manipulation/. I will probably use something like this for one of my pictures, probably my cover or contents one. I also experimented with different ways of having the photo by changing the blending mode on certain layers to get the different effects. I haven’t decided which is my favourite as it all depends on which works with the layout better.

In my moodboards I have looked at fire and the patterns created using fire, also I know of some bands such as Rammstien who use fire in their shows. For the name of my Magazine I have decided on “Inferno” as I wanted it to be fire related and having looked in a thesuarus for fire, inferno was the one that caught my eye and I thought would sound the best as a name as it is strong and not too much of a mouthful. For my mast head I was going to have text on fire but then because I wanted to use fire on the cover picture I felt it wouldn’t stand out enough making it less visable to the target audience. So instead I used the idea of a branding iron as it would still work with the idea of fire and seems quite masculine. Because I am using bands such as Rammstien for inspiration I have decided that my magazine will have a masculine target audience aged from 18 to about 25. Here is my first idea for some possible mast heads designed by me on photoshop using this tutorial http://www.photoshopstar.com/graphics/branding-iron/

For my music magazine I want to create a magazine that has a target audience of people aged 18-25 years old. I also want my target audience to be largely male dominant but also attract females. The genre that I will be looking at is Rock with a bit of metal as I enjoy listening to it. After looking through my Ipod to come up with some ideas as to who I could look at for inspiration I noticed I was listening to Rammstein, I then did a Google seach on Rammstein and their stage shows, this came up with lots of pyrotechnics. I then decided that I would use fire as a theme for my magazine as I have access to fire fans and firepoi (circus skills equipment) and could take some slow shutter pictures with them.

Here is a youtube videos that have some fire and glow poi spinning and slow shutter pictures:

Moodboards

NME’s layout for their contents page is very simple, a band index on the left and the main stories on the right with a more details story overview in the middle with a related pictures. There are also arrows used to draw attention to certain stories within the contents page. They have maintained the colour scheme of red, black, white and a little bit of yellow within their contents page, by doing this it makes the magazine more uniform and you can tell that the cover and contents pages are from the same magazine.