Category: Research and Planning


After looking more into target audiences I have realised that I need to be more specific in looking at my own target audience. After a few internet searches I discovered a list of things to look at, I have taken this list and filled it in with what I believe my target audience to be.

• Age: 15-20
• Location: Living in towns or cities.
• Gender: Both, predominantly male but not exclusively.
• Income level: Low, most will be students or have low paid part time jobs.
• Education level: Moderate at the very least.
• Marital or family status: Unknown
• Occupation: Student
• Ethnic background: N/A

• Personality
• Attitudes
• Values
• Interests/hobbies: Watching films, using social networking sites, “window shopping” online etc: general use of technology.
• Lifestyle
• Behaviour

For the above section I have found a definition of the “Tribe” in which these people would belong to using this website: http://uktribes.com/. I have determined that people from “Leading Edge Tribes” are the type of people that would see my film. This includes “sub-tribes” such as hipsters, geeks, indie scenesters and craft kids. I feel that this sums up the sort of person that might be interested in my film as these people tend to be forward thinking and have a high media consumption.

Click to see bigger image.

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http://www.inc.com/guides/2010/06/defining-your-target-market.html

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total_film_star_trek

Total Film is a film magazine that comes out every 4 weeks which can be viewed both as a physical magazine and a downloadable app for iPads. Each month Total Film has a 6 page interview with an actor or director, future plans and releases, reviews on what’s currently in the cinema and DVD. Total Film will also often include “the making of” stories and the occasional competition to win film related prizes.

Total Film is more well known than Little White Lies as it is designed to appeal to the masses by using typical marketing techniques such as the rule of three columns, and putting the selling points along the top and left side so that they are most visible when stacked on a shelf.

 

LWLies_BlackSwan_Cover

 

Little White Lies is an bi-monthley Arthouse film magazine that features illustrations, photographs and “cutting edge” writing to help get “under the skin” of the films that it features.

I think that this particular cover is so beautiful and eye catching by it’s simplicity. The eyes stare out at you and make you want to find out what the magazine actually has to say about it. This magazine cover does not stick to any typical magazine layout as it complete ignores the rule of three columns and the masthead isn’t at the top left, but in the top centre. This is probably because the target audience is such a niche group that flashy advertisements are not required as it already has a steady fan base. The sketched element of it also adds style and interest, it’s not just the usual pictures that you find for most magazines. By not having any other text on the cover apart from the mast head logo and the film title it draws no focus away from the image. The image is the focal point and nothing should distract from it/

For more information on Little White Lies go to http://www.littlewhitelies.co.uk

There are two main types of trailers, a teaser trailer and a theatrical trailer.

Teaser trailers are often shown months in advance of the theatrical trailer to get people interested. They are shorter, sharper and faster than the theatrical trailers and normally include a tagline that makes the audience want to know and see more. Teaser trailers are about a minute in length and sometimes only a few seconds; the average length is about a minute. Teaser trailers are normally shown on TV and occasionally at the cinema month in advance. By showing them on tv it reaches a wider audience and by having them as being around a minute it doesn’t allow the viewer to get bored. Another bonus of having them so short is that it makes the audience want to see more.

A theatrical release trailer are normally about 2 minutes in length; this allows for more content. These trailers bring the audience further into the story having attracted their attention. These are normally shown in cinemas about 2 months prior to release, although they can also bee shown on TV. The main reason the longer trailers are shown in the cinema is that the distributors have already caught you, you’re in the right mindset to look at longer trailers and watch things as that’s your reason for being there. If they are shown on TV then the audience can quite easily walk away during adverts if they get bored so teaser trailers tend to get shown on TV.

For my ident I originally thought I’d use bark and wood as the background and have something like a light moving across the word. Due to a recent impulse purchase I have acquired an Indian headdress and I love the detail, colours and feathers and with some casual banter between friends I have decided on Wigwam productions as my “company” name. I had hoped to use blue colours in my ident anyway and the blue of the feathers is so vibrant that even if I toned it down would still look very nice. Also the blue contrasts enough with the dull colour scheme of my trailer to make it different enough but not a harsh contrast.

If you have a spare minute please could you take my quick survey for my target audience.

Thank you for your time!

The other forms of media and publicity that help to back up a movie trailer are the promotional posters and magazine articles.

The slideshow below shows a number of posters of the four films that I have looked at. Unfortunetely I couldn’t find any film magazines that featured any of the fims I looked at so I have found a number of magazine covers which show the sort of style I would like to do.

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The four films that I have looked at are Black Swan, Eden Lake, The Strangers and The Woman in Black. These films are all thrillers of some sort or another and all have slightly different target audiences.

G — General Audiences. All Ages Admitted.
PG — Parental Guidance Suggested. Some Material May Not Be Suitable For Children.
PG-13 — Parents Strongly Cautioned. Some Material May Be Inappropriate For Children Under 13.
R — Restricted. Children Under 17 Require Accompanying Parent or Adult Guardian.
NC-17 — No One 17 and Under Admitted.

This is what the MPAA (Motion Pictures Association of America) ratings of each film look like:
– Black Swan: R
-Eden Lake: R
-The Strangers: R
-Woman in Black: PG-13

Having taken these into consideration I am probably looking at making an R rated film. The only film that I’ve looked at which isn’t R rated is The Woman in Black and my main reason for looking at that film was for use of Mise En Scene and Sound and how to use them to make something seem creepy.

As you can see from the few people that have done my survey the criteria I need to improve on the most are: Research into my target audience and my organisation of actors, locations, costumes or props. These will now be the main things I work on to get those to a higher standard.

After I have done more on these and the other criteria that have been judged as lower I plan to post another survey to see what level I have improved to if I have.

Below is a survey on my progress so far, feel free to fill it in. Everyone is anonymous.