Kerrang! magazine have a very niche target market, their magazine is designed for for people who find music the most important thing in their life, most of their customers are males aged 16 – 20. This particular cover of Kerrang! does not keep with the traditional layout of three columns, but because it is cheap to buy (£2.50) it has lots of regular customers who know exactly what they’re looking for. Kerrang! is not just a magazine but a media brand with its own radio and TV channel (the also sell Kerrang! branded merchandise on their website).

Some aspect of this cover are still typical, the main focal and selling point is written at the very top of the cover, “Nirvana birthday celebration” is written about the masthead for optimal viewing.